Product review has
displayed a mixed reaction among e-commerce store owners. While
reviews generate confidence to some players of the online business who
get positive talk about their products to some, the reviews of which
are bad scare away customers from the stores. However, this article
serves to educate and restores faith among store owners that got
feedback from online shoppers.
The Value of Product Reviews
Statistics indicate that
about 63 percent of online customers prefer buying online
from stores that have a dedicated section for product reviews on the
website. Despite the review section being fundamental for customers
to express their gratitude or frustration about the product, some of the
comments presented in these articles do not reflect the truth
about the experience of a client. Owners should stop worrying about the
negative responses because the opinion may not reflect the whole
truth about customer experience.
Bad Reviews are not bad
Owners of the online
stores receiving bad reviews should not bother. Research
indicates that bad reviews are not bad at all as up to 86 percent of
people shopping online buy goods with bad reviews. About 95 percent
of people buying online do not trust god reviews about products they
would wish to purchase. Product star ratings are questionable and
do not seem realistic and thus keep away customers.
Reviews Boost the Rank of Search engines
The adoption of the SEO
mechanism for search engines dictates that the more
content about a product on the internet the more readily the content
becomes availed for search engines. SEO requires the frequency of key
words or searchable strings on the web to be more to increase the web
visibility of the website. Comments whether bad or good increase
the number of mentions of the product or the particular website thereby
increasing the chances of attracting traffic.
Comments Make Customers Engaging
Utilize the presence of
customers spending time on the website to build loyalty
and trust. Most owners of e-commerce business experience an increasing
number of traffic by engaging with people visiting and commenting
on their website. Customers get clear information about the products,
and in turn, they are ready to come back again to buy items.
Encourage Reviews from customers
Most online customers
love reading reviews left by other customers to prompt
their decision to buy the product. It is worth noting that some active
readers fail to leave their comments and reviews. Getting reviews
and comments help to increase the online status of the product and even
the SEO treatment of the website and is therefore worth encouraging.
E-commerce requires the
application of review generators to yield a higher SEO result.
Encouraging customers to review the products through inbuilt email
systems that send reminders can increase the number of reviews. Make the
dropping of reviews to be fun and easy to receive more benefits from
the comments while boosting the SEO of the website.